The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model Review

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The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model ReviewOn an attentive reading of this book I must say it does not live to its rich promise as far as I am concerned. And it promises a lot which even transpires from its elaborate and frankly immodest format of introductions to introductions and forewords to forewords. No assurances of authors that the reader is dealing with a break-through knowledge can - though - replace the hard earned content. And the content shows surprisingly little home work done on the promised in-depth analysis of a hundred successful business entities. Instead one gets a series of real life business stories related. Not a very creative thing to write if you read business press today. Comparing this book to those of Mr.Collins who so meticuosly presents results of his research of the best companies or to such a thorough job on business models as that done by Mr. Slywotzky in his rich and clear "The Profit Zone : How Strategic Business Design Will Lead You to Tomorrow's Profits" leaves one truly unsatisfied.The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model OverviewAuthors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.
The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.

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